The salesman of the title, and the husband of Linda. We never learn what he sells, but he has thoroughly bought into a version of the American Dream in which charisma and luck count for more than diligence or wisdom. All his life, he represents himself to his family as being constantly on the verge of huge success, while privately wondering why he has not risen to the heights that he believes he is capable of reaching. Eventually, this schism between his dreams and reality results in mental collapse, in which he relives significant moments from his past without learning the lessons of that past. He invests all his hope in his sons and is disappointed in the way they have turned out, not realizing that his shallow dream of success has influenced both Biff's disillusionment and Happy's shallowness. His death represents a final transformation of himself into a commodity—a life insurance policy—for the benefit of his family, whose love he failed to fully recognize while he was still with them.