Consumerism, Perfection, and Modernity Theme Analysis

"Funerals are nothing compared to this," Marla says. "Funerals are all abstract ceremony. Here, you have a real experience of death."

My flight back from Dulles, I had everything in that one bag. When you travel a lot, you learn to pack the same for every trip. Six white shirts. Two black trousers. The bare minimum you need to survive.

Then you're trapped in your lovely nest, and the things you used to own, now they own you.

The first rule about fight club is you don't talk about fight club.

The first night we fought was a Sunday night, and Tyler hadn't shaved all weekend so my knuckles burned raw from his weekend beard. Lying on our backs in the parking lot, staring up at the one star that came through the streetlights, I asked Tyler what he'd been fighting. Tyler said, his father.

"You have to see," Tyler says, "how the first soap was made of heroes."
Think about the animals used in product testing.
Think about the monkeys shot into space.
"Without their death, their pain, without their sacrifice," Tyler says, "we would have nothing."

New leather multiplied by labor cost multiplied by administration cost would equal more than our first-quarter profits. If anyone ever discovers our mistake, we can still pay off a lot of grieving families before we come close to the cost of retrofitting sixty-five hundred leather interiors.

After the union president had slugged Tyler to the floor, after mister president saw Tyler wasn't fighting back, his honor with his big Cadillac body bigger and stronger than he would ever really need, his honor hauled his wingtip back and kicked Tyler in the ribs and Tyler laughed. His honor shot the wingtip into Tyler's kidneys after Tyler curled into a ball, but Tyler was still laughing.
"Get it out," Tyler said. "Trust me. You'll feel a lot better. You'll feel great."

When Tyler invented Project Mayhem, Tyler said the goal of Project Mayhem had nothing to do with other people. Tyler didn't care if other people got hurt or not. The goal was to teach each man in the project that he had the power to control history. We, each of us, can take control of the world.

The applicant has to arrive with the following:
Two black shirts.
Two black pair of trousers.

Up above me, outlined against the stars in the window, the face smiles. "Those birthday candles," he says, "they're the kind that never go out."
In the starlight, my eyes adjust enough to see smoke braiding up from little fires all around us in the carpet.

Raymond K. K. Hessel, your dinner is going to taste better than any meal you've ever eaten, and tomorrow will be the most beautiful day of your entire life.

I love everything about Tyler Durden, his courage and his smarts. His nerve. Tyler is funny and charming and forceful and independent, and men look up to him and expect him to change their world. Tyler is capable and free, and I am not.
I'm not Tyler Durden.
"But you are, Tyler," Marla says.

There's Marla.
Jump over the edge.
There's Marla, and she's in the middle of everything and doesn't know it.
And she loves you.
She loves Tyler.
She doesn't know the difference.
Somebody has to tell her. Get out. Get out. Get out.