Caleb Bradley heads the “vast company” that wants to develop Monadnock Valley into a summer resort, and he immediately hires Roark as the architect and gives him complete freedom with regard to design. Bradley doesn’t seem very interested in the project, which puzzles Roark, but he is nevertheless pleased at the opportunity to build. Later, he finds out that Bradley was operating a scam and wanted the resort to fail, and that he had picked Roark as the worst architect he could find. Roark is amused by the whole thing. When Monadnock ends up becoming very popular despite Bradley’s intentions, it cements Roark’s reputation as a talented architect.