When Nyakinyua introduced the Theng’eta ceremony, she made everyone put money outside the ritual circle—suggesting that economic exchange had no place in Theng’eta’s cultural use. Wanja may have good intentions when she suggests that she and Abdulla sell Theng’eta to tourists, but since Kimeria, Mzigo, and Chui will later own a Theng’eta factory, this initial commodification of Theng’eta will lead to more egregious exploitations of what was once a non-commercial, culturally important practice. The sensational newspaper coverage of a “strange cult” and an animal “bring[ing] power and light” suggests that journalists are misinterpreting the people of Ilmorog, treating them as weirdly religious and superstitious when they are more concerned with practical matters, like Abdulla’s dead donkey and Karega’s move.