According to the Inamorati Anonymous member whom Oedipa meets in The Greek Way, the group was founded by a laid-off Yoyodyne executive who was replaced with a machine and then could not find any reason to live without his corporate job. The founder nearly committed suicide but found his wife sleeping with the boss who laid him off and decided to instead dedicate himself to helping people avoid falling in love. A parody of corporate capitalism’s profit-seeking tendencies, the founder’s story suggests that American individualism leads people to sacrifice the most important, human parts of themselves—the identities and relationships that make life worth living—for the sake of efficiency and production.