Lord W is a friend of Squire Gordon who purchases Black Beauty and Ginger when the Gordons move to Europe. He’s far more interested in keeping up with current fashions than Squire Gordon is, so he refuses to drive Black Beauty and Ginger into the city since they don’t match. He also insists on using bearing reins on his horses. However, he is more sensible and compassionate than his wife, Mrs. W, is—he instructs York to work the horses up to a tight bearing rein slowly. He blames York when Ginger protests the bearing rein, injuring herself and Black Beauty and damaging the harness. He also doesn’t stop Lord George from riding Ginger and ultimately ruining her. When Reuben Smith injures and scars Black Beauty’s knees, Lord W refuses to keep a “blemished” horse on his estate. He sells Black Beauty to be a “job-horse.”